Industries Served

Started in October 2017, as an industry-specific deep dive into consumers’ perceptions of the most prominent retailers in the country.

Retail Benchmark

C-CUBESTM Retail Benchmark?

  • Started in October 2017, as an industry-specific deep dive into consumers’ perceptions of the most prominent retailers in the country.
  • Over 6,000 customer responses across North America and growing
  • Benchmark performance for top-50 retailers (national and regional).
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  • Respondents also rate retailers on industry-specific issues, and specific shopping habit responses (e.g., extent of online and mobile shopping, Thanksgiving day shopping etc.)
  • C-CUBESTM researchers have developed a demonstrable statistical link between overall customer satisfaction scores from the C-CUBESTM Retail Benchmark and financial performance such as sales, EBITA, margins and pricing power.

Why use C-CUBESTM Retail Benchmark?

  • Compare firm’s performance on loyalty drivers and overall customer satisfaction relative to industry and aspirational benchmarks
  • Obtain leading insights into retail trends such as online and mobile shopping, show-rooming, and holiday shopping.
  • Determine key strategic areas to performance and position themselves against close competitors and best-in class firms.
  • Simulate tangible financial performance improvements resulting from targeted initiatives in key strategic areas.

 

 

RetailSense